I switched to this after deciding we didn't want to use the harsh chemicals in some big brand products. Our daughter's hair smells so fresh and clean with this. It lasts a long time, and her hair stays clean for days. No nasty build up like some of the other shampoos on the market. I feel good that I am not putting all those chemicals on her head. And while the price is much higher than the other brands, it evens out because we use far less of this at a time. Also, it doesn't irritate her eyes or skin. LOVE this product and recommend it to people looking for shower gifts (because until you've tried it, you might not be willing to spend the money). Once you've tried it, you'll be hooked! The other products in this line are equally awesome too!