This is the best lip product I have ever used! It rolls on super smooth, keeps your lips soft and moist, and smells great! I've tried other lip moisturizers and balms, but none have worked as well as this one. While it does soak into your lips, it doesn't soak in so quickly or so much that you feel a need to reapply constantly. And unlike other lip balms that I've used, there is no sticky, tacky feeling on your lips after applying it. Plus, it tastes pretty good too, so anyone you happen to kiss won't be annoyed by your lip balm!